Italian league for football was the best league for a long time until 2005. Since then the league has fallen down as it has been stagnated in terms of its branding, promotion, marketing, etc. This project aims to address one of the major pain points when it comes to sponsorship and user retention: Website.
A new and creative website which also depicts why the country is considered a pioneer in design throughout its history.
6 Weeks
Individual
User Experience Design, Data Visualizations, Visual Design
The website currently follows an outdated layout which makes it harder to find information as the data points on the website have been continuously increasing. The current website feels like an information dump instead of a source to cater fans and their rivalries and suffers from poor readability.
The main goal of the redesign is to simplify navigation, improve readability, and to cater to the fans needs : fans love to compare stats on social media platforms (twitter, instagram, etc.)
With my knowledge of the sport and the league. I worked on creating a brand identity which is unique to Italy while also considering factors that can promote rivalries among fans with interactive and visualized components.
Since Twitter is the most popular platform for fans, I interviewed 20 people to understand the lack of popularity and to identify the general needs.
After that I performed a competitor analysis to understand what works well and what doesn’t.
Then I moved onto creating a visual identity unique to the league and uses the country flag, jersey, and league logo as an inspiration.
Then I moved onto creating a visual identity unique to the league and uses the country flag, jersey, and league logo as an inspiration.
While working on the project, I read a lot of research papers which helped me to learn a lot about personal health tracking and how a system can provide positive behavioral changes by Just in Time Interventions(JITI) and a gamified app.
I would like to iterate the designs even further to have much more creative and complete project.
I would also like to try incorporating different modalities of input (Speech) into the system which can help simplify input and access of information.
Bottom of the Page: Where pixels rest, dreams begin. Now, draw some rectangles and conquer the digital universe!